Research Packages

All Turell Group research projects begin with a meeting between us and one or two of your key staff. Afterward, we prepare a scope of work for you to review, revise as needed, then approve. This process ensures that we understand your organization’s key opportunities and your goals for the research.

Below are research project options, from small to large in scope, appropriate collection methods and what you can expect us to deliver as a result of the research. (Please note: Listed packages do not include travel time or any incentives to draw participants.)

À la carte options can be added to your research project at additional cost if it’s determined that more is needed beyond the scope of the project package.

Small Research Project

A small research project is ideal for an organization that seeks to understand the experiences of its clients, customers or service recipients. [Among organizations that have engaged us for small research projects are Eugene Parks annual survey, Springfield School District, Oregon Pacific Bank.]

Collection methods
For a small project, one of the following is used to collect data:

Online survey
In-person, on-site observations
In-person intercepts
Focus group(s) (2-3 groups)
Interviews (6-10 key stakeholders)
Secondary research, such as a meta-analysis of existing research or a significant online search for information

Deliverables

Analysis of findings
Preliminary report, reviewed with you
Final report (5-10 pages with 1-2 page summary)
Charts of key data findings

Medium Research Project

A medium research project offers multiple collection methods and more robust deliverables. It is designed to widen the scope of an organization’s understanding of its client, customer and service recipient experiences. [Among organizations that have engaged us for medium research projects are City of Eugene Parking, Springfield School District, Cascade Health.]

Collection methods
For a medium research project, three of the following methods can be used to collect data. An organization may use one type of collection method three times, or any mix and match of three methods.

Online survey
In-person, on-site observations
In-person intercepts
Focus group (2-3 groups)
Interviews (6-10 key stakeholders)
Secondary research, such as a meta-analysis of existing research or a significant online search for information

Deliverables

Analysis of findings
Preliminary report, reviewed with you
Final report (7-15 pages with 1-2 page summary) with recommendations
Charts of key data findings
Slides in our branding or yours
Presentation of findings to board, staff or other stakeholders

Large Research Project

Using Turell Group’s creative skills to maximum benefit, a large research project creates collateral for large-scale information gathering and data collection. This customizable service may use multiple collection methods and may include several stages of research. [Among organizations that have engaged us for large research projects are Eugene Public Library, The Ford Family Foundation.]

Collection methods
Multiple collection methods are used, frequently in an iterative process where each collection phase informs the next.

Online survey
In-person, on-site observations
In-person intercepts
Focus group (2-3 groups)
Interviews (6-10 key stakeholders)
Secondary research

Deliverables

Campaign wordmark, collateral and communications for use in social media posts, emails, or outreach events
Report for each phase of research
Analysis of findings
Final report (10-30 pages with 2-3 page summary)
Slides in our branding or yours
Presentation of findings to board, staff or other stakeholders

Discovery, Unique Proposition

The discovery process is an in-depth look at an organization, and can be used to prepare for a rebranding, to focus on strategic planning, or to arrive at a better understanding of your organization’s strengths, challenges and opportunities. [Among organizations that have engaged us in the discovery process are 15^th Night, Springfield Area Chamber of Commerce, Arts & Business Alliance of Eugene]

Collection methods
Within the discovery process, three of the following methods can be used, either the same method three times, or a mix of methods.

Online survey
In-person, on-site observations
In-person intercepts
Focus group (2-3 groups)
Interviews (6-10 key stakeholders)
Secondary research, such as a meta-analysis of existing research or a significant online search for information

Deliverables

Analysis of findings
Preliminary report, reviewed with you
Final report (7-15 pages with 1-2 page summary)
Recommendations for branding, messaging, personas
General recommendations for marketing strategy
Slides in our branding or yours
Presentation of findings to board, staff or other stakeholders

Add-Ons

You can add an additional research collection method to a package if together we determine it would be beneficial for the findings but not significantly enlarge the scope of work or deliverables.

Additional Services

Facilitate an in-person, half-day to full-day retreat or workshop
Review, revise, or create surveys that you will administer and analyze
Develop an ongoing client or employee feedback strategy and tools that you will manage