Helfrich McKenzie Rafting
We can attest from personal experience that there’s no better way to explore the McKenzie River than to take a trip with Helfrich McKenzie Rafting.
We were happy to help Helfrich McKenzie Rafting with a rebrand and redo their website to better represent who they are and the services they offer. Our work included photography and video production to capture the excitement of a day on the river, as well as writing, editing, content organization, graphic design, web development and hosting. Our goal for the website was to make it as easy as possible to book a trip and reflect the exhilaration someone might experience through imagery and the web design.
Their new logo, in particular, is a nod to the hat that the owner, Leah, often wears while on the river – which is similar to the hats her parents have worn on the river all these years – a symbol of their family tradition.
As the only 4th-generation rafting company in Oregon, they have the history and experience to safely guide you down the river while providing an exciting and memorable voyage. Whether you choose a full- or half-day outing, a relaxing scenic float or whitewater thrills, you’ll be glad you chose Helfrich McKenzie Rafting as your river guide.
Integrating the river wave into their signature river hat made this project feel especially personalized and representative of the Helfrich family brand.
-Liz Mayfield, Senior Graphic Designer
