Renée Buchanan

VP Research / Queen of Questions

Renee takes a close look at everything we do. She begins by investigating the basis for the messages we craft, ensuring our creative team can build on a solid foundation. Once those messages are delivered, Renee gathers data to determine the effectiveness with their intended audiences.

Interests: Community work, running, rowing, cycling, chocolate

Fun facts: Renee has completed eight marathons and three ultra-marathons. One of the most memorable came while taking her daughter abroad to study and deciding on a whim to run the marathon in Zurich. “My daughter was laughing and telling people, ‘Of course mom jumped into the marathon.’ But I’ve decided I should do things in my life that make a great story.”

Education: Masters in Public Administration, where she learned research methodology

Community: Serves on the board of directors for the Eugene Public Library Foundation