Riverview Center for Growth

As a nonprofit agency, Riverview Center for Growth offers professional mental health services and therapeutic education programs that provide hope and a path for growth for children, teens, adults and families. Having operated as The Child Center since 1971, this long-standing mental health human services agency needed a new name that better reflected its mission, services and clients. We used staff surveys and focus groups to understand who they are as an organization, who they serve, what makes them different, and where they are headed. Based on our discovery, we landed on the name Riverview Center for Growth, then developed branding – logo, colors, key messaging and more – and revamped their website to better reflect their mission, values and culture.